Richmond celebrates after thrashing GWS by 89 points in the “borefest” 2019 AFL grand final. Photo: AFL MEDIA

The swirling tornado of noise surrounding AFLW has been growing in intensity.

It seems with every passing week, the league’s fiercest critics become more vocal, bemoaning lopsided match results, unwatchable games, and confusing fixtures. Others maintain their position held since the first bounce down in 2017 that the professional women’s competition is an inferior product to the men’s.

It’s certainly not the first time female athletes have faced this kind of uphill battle and it certainly won’t be the last.

But now, eight weeks into the AFLW’s ninth season, with the naysayers roaring in full voice, it’s worth asking another question – why is it that a women’s professional competition seems to be held to a far higher standard than a men’s league?

Why is AFLW in the current position of being forced to explain, defend or apologise for every match in which the losing side kicks only a handful, or in some cases, just one goal?

Why, before the start of the season, did the league feel the need to appeal so hard to fans, promising that matches would be more competitive, pointing out that differentials between winning and losing sides would be narrower?

Is the Australian sporting public that impatient that it can’t recognize that AFLW is just eight years old and in its developing stages?

Not even a decade in and some pundits are questioning: Will the level of play in AFLW ever improve? Is the league worth sustaining?

The answer to both questions is yes.

The original VFL wasn’t built in a day. It too experienced growing pains. And that competition stood on the brink in the 1980s — with clubs playing in rickety, decaying stadiums, losing such huge sums of money that bankruptcy threatened, and mergers loomed – all before it evolved into the national competition it is today, is well chronicled. The game’s brightest minds united to find solutions to expand, rebranded, and evolve.

Imagine if the chorus of critics’ discontent in those gloomy days raged so loud that the VFL leadership simply folded their tent and quit. AFLW leadership needs now to show the same spine and resolve during this scornful storm.

Even if some AFLW matches are unwatchable, so what? That’s bound to happen in any professional sporting competition.

Want to talk unwatchable? What about six of the last eight AFL grand finals?

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The most recent, between Brisbane and Sydney was well and truly over by half-time, with the Lions winning by 10 goals. Go back to 2022, when the Cats smoked the Swans by a whopping 81 points, or the COVID-19-affected deciders of 2021 and 2020, in which the losing sides were beaten by 74 and 31 points respectively.

But even those results pale in comparison to arguably the most anti-climactic borefest season-decider in Australian sporting history, the 2019 grand final, in which Richmond obliterated Greater Western Sydney by 89 points.

No-one called the AFL itself unwatchable after those results. No-one brayed about the unevenness of the competition, or said the skill levels of the players wasn’t up to par.

In those blowout grand finals, the losing side – with the exception of the 2021 Bulldogs – kicked fewer than 10 goals. The Giants in that 2019 debacle kicked just three. Yet pundits weren’t panicking like children’s folk tale character Chicken Little and irrationally yelling: “The sky is falling!”

Does AFLW have issues that merit serious soul-searching as it pushes forward? Of course.

The AFLW brains trust must decide on and commit to playing out a season in a time of year that best captures and holds footy fans’ attention and not risk losing punters to footy burnout.

Fixtures must be aligned so that teams aren’t “accordioned” into playing one match after an overly-long break one week, then rocking up to the park after a ridiculously short one the next.

Sports medicine, orthopedic specialists, and female sports footwear experts absolutely must convene to do something — anything — to stem the tide of an unfathomable rise of ACL injuries to players, including some of the league’s best.

Perhaps an English Premier League system of relegating struggling clubs to a second division should be considered as a temporary solution to restore competitive balance, as adding 10 new clubs between 2019 to 2022 has thinned the talent pool.

But one thing should never be considered — people turning their backs on AFLW and giving up.

The baby shouldn’t be thrown out with the bath water. Female footballers have toiled too hard and have deferred their professional dreams for too long to have their aspirations snuffed out all because haters didn’t extend to them and their league the same patience and forgiveness they’ve given male footballers and their respective competitions.